Three Marketing Strategies for Starting a Business

 

Three Marketing Strategies for Starting a Business

The constant challenge for the entrepreneur involved in the marketing of the products / services is adapting to change. Whether in the technological environment through the accelerated progress of digital media, in the competitive environment through the emergence of new entities adopting disruptive strategies, or in the social environment by changing trends and public interests, all these factors determine the need for new marketing strategies. In the context of a new business, the moment of launch is influenced by the type of strategy adopted for the optimal communication of a unique offer for potential customers. Differentiated by addressing the challenges, vision and tools used, there are three types of Marketing strategies that should be considered when launching the business, namely Creative, Professional and Digital. Although the three, on their own, can only prove successful in the case of market niches, they can be combined to form three viable pairs for... Read More

SEO and SEM Trends in 2014

In 2014, Search Engine Optimization ( SEO) and Search Engine Marketing ( SEM ) markets experience a positive trend in terms of investments and the number of companies using these instruments to bring traffic to their website. If you are wondering why lately your business number is a dive, among other issues referring to market and your business model, it is likely that your competitors investing in SEO and SEM to be one of the reason why your organization is loosing customers, reputation, brand awareness and thus the incomes are decreasing. Search Engines Whether we talk about SEO and SEM, we need to consider the search engines that are capable of providing relevant and high volume traffic to your organization’s website. Is no longer any secret that Google holds a dominant position on the market. Except for Russia, China and South Korea where Yandex, Baidu and Naver that are leaders…

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