Do you face difficult situations that hinder the decision making process? Do you want to make a change in strategic direction but you have no certainty of positive effects for the organization? Do you want to minimize the risks of your strategic decisions?

We would be delighted to discuss ways in which we can bring our contribution to the development and implementation of effective strategies designed to ensure your organization ‘s competitive advantage, a favorable position in relation to competition, profitability and maximizing the business opportunities.

In a business environment increasingly competitive, organizations needs, regardless of the industry or size, to identify and maintain sustainable competitive advantages against competition and to base the strategic decisions on concrete analysis the internal and external environment of the company.

Throughout its stages of development, implementation and evaluation , business strategy should represent a coherent response to the challenges of internal and external environment of the organization, consisting of both planning for the future and past experience, namely a background model of the decision-making in order to ensure competitive advantage and a favorable position in the competitive environment. The strategy reveals goals, objectives, plans, policies and business models of an organization and the economic contribution and immaterial nature that it brings its stakeholders.

Expertise and experience of Idea Perpetua Team are available to assist your team in terms of developing, implementing, adapting and evaluating business strategy that fits the current situation of the company and competitive environment in which it operates in order to obtain and maintain long-term competitive advantage and profitability.

Business strategy development follows three steps:

1. Strategic Analysis

2. Strategic Direction

2. Strategic Planning

Strategic Analysis consists of detailed analysis of both the far external environment of the organization (macro environment) of meso-environment (competition) and its internal deep environment (micro environment)

Strategic Direction involves developing the vision, mission and corporate values ​​in order to provide direction to the activities of the organization – only together these three elements give direction to the organization.

Strategic Planning is the process of establishing long-term objectives of the organization and identify the right strategy to achieve these objectives. It is also a way to organize this based on projections into the future and to achieve a map that will lead the organization from where it currently is to where it wants to become in the future. Strategic planning includes company goal, strategic objectives and strategic options.

Strategy Implementation involves converting objectives in tactics. Tactics represents short-term goals (under 1 year) with related sets of actions. Tactics are not only a detailed strategy but its adaptation to changes in the business environment – there is no effective system without both elements: strategy and tactics. Beside actions, tactics in their composition contain several other elements such as target scheduling execution and desired outcome.

Strategy Evaluation involves measuring discrepancies between what has been established and what was done by analyzing the results in terms of quantity and quality. Through evaluation strategy can verify if strategic objectives were met, how the implementation of the strategy went and the degree of adaptation of these to changes in the business environment.

Choosing the right strategy for an organization involves correlation of issues relating to feasibility, resources and risks with an effective analysis of internal and external environment offers the possibility of identifying the most appropriate strategies of strategic alternatives.

Couple statistics on business strategy:


Strategy Development

70% of the executives are not aligning their strategy to yhe strategic objectives.

Strategy Communication

63% of the people involved in strategy implementation are not receiving information on what is been expecting from them.

Strategy Implementation

80% of the most effective business strategies are not reaching their objectives due to poor implementation.

90%Strategic Competencies

90% of the leaders are not possessing strong strategic competencies

65%Strategy Implementation

65% of the companies are not aligning their processes to the strategy and to strategic objectives.

1%Discussing Strategy

Common companies` executives allocate in average only 1% of their working time for discussing the strategy.


70 %

70% of the working time of executives from Top 500 is dedicated to develop and adjust the strategy.

Idea Perpetua Team is available for preliminary discussions without financial costs involved, on difficult situations you have in developing, implementing or evaluating the strategy of your organization, no matter it is about you business/competitive strategy, functional or operational strategy.