Three Marketing Strategies for Starting a Business

 

Three Marketing Strategies for Starting a Business

The constant challenge for the entrepreneur involved in the marketing of the products / services is adapting to change. Whether in the technological environment through the accelerated progress of digital media, in the competitive environment through the emergence of new entities adopting disruptive strategies, or in the social environment by changing trends and public interests, all these factors determine the need for new marketing strategies. In the context of a new business, the moment of launch is influenced by the type of strategy adopted for the optimal communication of a unique offer for potential customers. Differentiated by addressing the challenges, vision and tools used, there are three types of Marketing strategies that should be considered when launching the business, namely Creative, Professional and Digital. Although the three, on their own, can only prove successful in the case of market niches, they can be combined to form three viable pairs for... Read More

Strategy models for start-ups

In the rush of the entrepreneur towards the initiation phase of selling the developed products or services, he uses the most accessible strategy or the first strategy that has been identified. In the first phase the business benefits due to the promptness of the entrepreneur, but in the later phases it loses the advantage in favor of the businesses with superior strategic plans. To solve this problem, there are four strategies that can be adopted by start-ups to initiate the rapid launch of products or services on the market, while still benefiting from the advantage of a complete development strategy. Cases where business becomes sustainable and develops exponentially as a result of a spontaneous strategy are extremely rare. Developing the whole business based on a spontaneous strategy ultimately leads to vulnerability to competitors, who can design and implement more effective strategies to market their products or services. This can be... Read More