Implementation of the Lean Methodology


Implementation of the Lean Methodology

Lean methodology is one of the most successful strategies for improving and scaling a business, based on two general principles: respect for people and continuous improvement. This methodology is used worldwide, in sectors of the economy such as: marketing services, logistics, medical services, higher education and other production activities.

Read More

5 professional development methods for entrepreneurs

It is common that micro-management activities specific to running a business occupy most of the time for entrepreneurs, while the activities aimed at professional and personal development are postponed or even disregarded. However, we can also agree that the business and its results reflect the person(s) responsible with the execution and planning of the strategy, their skills and their applicable knowledge. By upgrading existing knowledge and exploring new concepts and techniques, the entrepreneur is actually preparing for the development of his business and addressing new challenges in addition to his professional and personal growth. Depending on learning and practice preferences or objectives themselves, there are five methods which entrepreneurs can use to regularly expand their knowledge and skills. 1. Coaching Focused on pragmatic results and achievable objectives, Coaching involves appointing an experienced person (coach) in the chosen field to guide, supervise and evaluate the person who needs to learn or acquire new... Read More

Top ten reasons why business strategies fail

Business strategy is a vital framework for any business to keep its position within the market. According to Harvard Business School Press, 90% of strategies fail due to poor execution, so it is not only important to create a great business strategy but it is also important to implement it right. This fact is widely acknowledged, but despite this have you ever wondered why business strategies fail? We have identified 10 root causes that contribute to the long-term failure of a business. 1. Wrongfully assigning responsibility to your team, as they should be included both in strategy creation and strategy execution It is vital that the team is included since the design phase of the business strategy in the executive process. By excluding the team from this vital process, it makes it hard for them to understand the business strategy of the company. 2. Fail to turn the Strategy into... Read More

Three Marketing Strategies for Starting a Business

The constant challenge for the entrepreneur involved in the marketing of the products / services is adapting to change. Whether in the technological environment through the accelerated progress of digital media, in the competitive environment through the emergence of new entities adopting disruptive strategies, or in the social environment by changing trends and public interests, all these factors determine the need for new marketing strategies. In the context of a new business, the moment of launch is influenced by the type of strategy adopted for the optimal communication of a unique offer for potential customers. Differentiated by addressing the challenges, vision and tools used, there are three types of Marketing strategies that should be considered when launching the business, namely Creative, Professional and Digital. Although the three, on their own, can only prove successful in the case of market niches, they can be combined to form three viable pairs for... Read More

Strategy models for start-ups

In the rush of the entrepreneur towards the initiation phase of selling the developed products or services, he uses the most accessible strategy or the first strategy that has been identified. In the first phase the business benefits due to the promptness of the entrepreneur, but in the later phases it loses the advantage in favor of the businesses with superior strategic plans. To solve this problem, there are four strategies that can be adopted by start-ups to initiate the rapid launch of products or services on the market, while still benefiting from the advantage of a complete development strategy. Cases where business becomes sustainable and develops exponentially as a result of a spontaneous strategy are extremely rare. Developing the whole business based on a spontaneous strategy ultimately leads to vulnerability to competitors, who can design and implement more effective strategies to market their products or services. This can be... Read More