personalized marketing Tag

Humanized Big Data

Humanized Big Data is a technology that collects and analyzes the type of data created by Big Data processes. The strong point of these processes, the quantitative foundation, is at the same time their greatest weakness. It is difficult to derive concrete guidelines for action or actionable meanings from an analysis of current solutions, if the aim is to make business decisions based on the data collected. The idea of humanizing data may seem counterintuitive at first, but since data starts with people, at some point people need to be involved in data processing as well....