Online Marketing


Three Marketing Strategies for Starting a Business

The constant challenge for the entrepreneur involved in the marketing of the products / services is adapting to change. Whether in the technological environment through the accelerated progress of digital media, in the competitive environment through the emergence of new entities adopting disruptive strategies, or in the social environment by changing trends and public interests, all these factors determine the need for new marketing strategies. In the context of a new business, the moment of launch is influenced by the type of strategy adopted for the optimal communication of a unique offer for potential customers. Differentiated by addressing the challenges, vision and tools used, there are three types of Marketing strategies that should be considered when launching the business, namely Creative, Professional and Digital. Although the three, on their own, can only prove successful in the case of market niches, they can be combined to form three viable pairs for... Read More


Blockchain is a growing list of records, called blocks, that are linked using cryptography Each block contains a cryptographic of the previous block, a timestamp, and transaction data. By design, a blockchain is resistant to modification of the data. It is "an open, distributed ledger that can record transactions between two parties efficiently and in a verifiable and permanent way". For use as a distributed ledger, a blockchain is typically managed by a peer-to-peer network collectively adhering to a protocol for inter-node communication and validating new blocks. Once recorded, the data in any given block cannot be altered retroactively without alteration of all subsequent blocks, which requires consensus of the network majority. Valoarea totala a pietei de criptomonede pe 12.12.2019 190,003,170,398 USD Bitcoin is highly popular, but it is harder to think of how blockchain actually applies to real life. Well, it can be used by energy suppliers to track... Read More

Robotic process automation

Robotic process automation is the use of software with artificial intelligence (AI) and machine learning capabilities to handle high-volume, repeatable tasks that previously required humans to perform. These tasks can include queries, calculations and maintenance of records and transactions. RPA technology consists of software robots (bots) that can mimic a human worker. RPA bots can log into applications, enter data, calculate and complete tasks and then log out. Automated learning Extended work volume Repeatable tasks Robotic process automation is one of the most used tools nowadays, being present all around without us even noticing. It is mainly used for repetitive tasks too tedious for humans or where the human component would be inefficient. Examples are: automatic emails, call center operations, payroll processing, Shipping notifications etc. Read More

Gig economy

Gig economy refers to a general workforce environment in which instant collaboration, temporary contracts, and independent contracting is commonplace. It’s also referred to as the “freelancer economy,” “agile workforce,” “sharing economy,” or “independent workforce.”  A gig economy undermines the traditional economy of full-time workers who rarely change positions and instead focus on a lifetime career. Temporary contracts Instant collaboration Digitally-mediated interaction Today, gig economy is mainly represented by whichever job is not considered “traditional”, spanning around 150 apps and sites where people can find jobs and earn money, because there is a demand for their products or services. Some of these are: Uber, YouTube, Upwork, Airbnb, Twitch, Udemy, TaskRabbit, GrubHub etc. Read More

SEO and SEM Trends in 2014

In 2014, Search Engine Optimization ( SEO) and Search Engine Marketing ( SEM ) markets experience a positive trend in terms of investments and the number of companies using these instruments to bring traffic to their website. If you are wondering why lately your business number is a dive, among other issues referring to market and your business model, it is likely that your competitors investing in SEO and SEM to be one of the reason why your organization is loosing customers, reputation, brand awareness and thus the incomes are decreasing. Search Engines Whether we talk about SEO and SEM, we need to consider the search engines that are capable of providing relevant and high volume traffic to your organization’s website. Is no longer any secret that Google holds a dominant position on the market. Except for Russia, China and South Korea where Yandex, Baidu and Naver that are leaders…

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