Business and Economics


Three Marketing Strategies for Starting a Business

The constant challenge for the entrepreneur involved in the marketing of the products / services is adapting to change. Whether in the technological environment through the accelerated progress of digital media, in the competitive environment through the emergence of new entities adopting disruptive strategies, or in the social environment by changing trends and public interests, all these factors determine the need for new marketing strategies. In the context of a new business, the moment of launch is influenced by the type of strategy adopted for the optimal communication of a unique offer for potential customers. Differentiated by addressing the challenges, vision and tools used, there are three types of Marketing strategies that should be considered when launching the business, namely Creative, Professional and Digital. Although the three, on their own, can only prove successful in the case of market niches, they can be combined to form three viable pairs for... Read More

Strategy models for start-ups

In the rush of the entrepreneur towards the initiation phase of selling the developed products or services, he uses the most accessible strategy or the first strategy that has been identified. In the first phase the business benefits due to the promptness of the entrepreneur, but in the later phases it loses the advantage in favor of the businesses with superior strategic plans. To solve this problem, there are four strategies that can be adopted by start-ups to initiate the rapid launch of products or services on the market, while still benefiting from the advantage of a complete development strategy. Cases where business becomes sustainable and develops exponentially as a result of a spontaneous strategy are extremely rare. Developing the whole business based on a spontaneous strategy ultimately leads to vulnerability to competitors, who can design and implement more effective strategies to market their products or services. This can be... Read More

Debureaucratization of the procedures for setting up new companies

The external macroeconomic dynamics at the European Union level, implicitly, influence the development of the legal framework in Romania. In this sense, it is desired to increase the accessibility to the entrepreneurial environment. According to the World Bank, Romania ranks 55 out of 190 in the ease of doing business rankings, moving away from the first place, considering that in 2017 it occupied the 45th position in the same top. To improve this situation, the Chamber of Deputies adopted, on December 18, 2019, Draft Law no. 440/2017, with concrete changes on the process of setting up new companies. Romania's position in the ease of doing business rankings * - estimare „Today we obtained a great victory for the Romanian entrepreneurs. We eliminated from the bureaucracy of setting up companies. The first bill we wrote, together with Cristina Pruna, has just been voted and has become law.” - Claudiu Nasui, USR representative... Read More

Romania`s Economic Report 2013

Following the financial crisis of 2008, Romania has made significant progress in terms of reducing macroeconomic and microeconomic imbalances. However, Romania remains vulnerable to Euro zone uncertainty, volatility of capital flows in emerging markets and investors perception of regional and global conjuncture. From 2010 to date, Romania has reduced macroeconomic imbalances to relatively sustainable under two agreements with the IMF supported by World Bank and European Union. The GDP returns to previous levels of economic and financial crisis, domestic consumption and export benefits of increases. This slight increase in or exit of the depression phase, remains fragile to economic fluctuations of the European Union. The main problems identified by the IMF include low competitiveness, corruption, restricted policies of supporting the business, foreign investments, taxation and rigid bureaucracy. Gross Domestic Product(GDP) of Romania Domestic products (GDP ) of Romania in 2012 was 131 billion Euro and in the second quarter of…

Read More