Idea Perpetua


5 professional development methods for entrepreneurs

It is common that micro-management activities specific to running a business occupy most of the time for entrepreneurs, while the activities aimed at professional and personal development are postponed or even disregarded. However, we can also agree that the business and its results reflect the person(s) responsible with the execution and planning of the strategy, their skills and their applicable knowledge. By upgrading existing knowledge and exploring new concepts and techniques, the entrepreneur is actually preparing for the development of his business and addressing new challenges in addition to his professional and personal growth. Depending on learning and practice preferences or objectives themselves, there are five methods which entrepreneurs can use to regularly expand their knowledge and skills. 1. Coaching Focused on pragmatic results and achievable objectives, Coaching involves appointing an experienced person (coach) in the chosen field to guide, supervise and evaluate the person who needs to learn or acquire new... Read More

Top ten reasons why business strategies fail

Business strategy is a vital framework for any business to keep its position within the market. According to Harvard Business School Press, 90% of strategies fail due to poor execution, so it is not only important to create a great business strategy but it is also important to implement it right. This fact is widely acknowledged, but despite this have you ever wondered why business strategies fail? We have identified 10 root causes that contribute to the long-term failure of a business. 1. Wrongfully assigning responsibility to your team, as they should be included both in strategy creation and strategy execution It is vital that the team is included since the design phase of the business strategy in the executive process. By excluding the team from this vital process, it makes it hard for them to understand the business strategy of the company. 2. Fail to turn the Strategy into... Read More

Three Marketing Strategies for Starting a Business

The constant challenge for the entrepreneur involved in the marketing of the products / services is adapting to change. Whether in the technological environment through the accelerated progress of digital media, in the competitive environment through the emergence of new entities adopting disruptive strategies, or in the social environment by changing trends and public interests, all these factors determine the need for new marketing strategies. In the context of a new business, the moment of launch is influenced by the type of strategy adopted for the optimal communication of a unique offer for potential customers. Differentiated by addressing the challenges, vision and tools used, there are three types of Marketing strategies that should be considered when launching the business, namely Creative, Professional and Digital. Although the three, on their own, can only prove successful in the case of market niches, they can be combined to form three viable pairs for... Read More

Strategy models for start-ups

In the rush of the entrepreneur towards the initiation phase of selling the developed products or services, he uses the most accessible strategy or the first strategy that has been identified. In the first phase the business benefits due to the promptness of the entrepreneur, but in the later phases it loses the advantage in favor of the businesses with superior strategic plans. To solve this problem, there are four strategies that can be adopted by start-ups to initiate the rapid launch of products or services on the market, while still benefiting from the advantage of a complete development strategy. Cases where business becomes sustainable and develops exponentially as a result of a spontaneous strategy are extremely rare. Developing the whole business based on a spontaneous strategy ultimately leads to vulnerability to competitors, who can design and implement more effective strategies to market their products or services. This can be... Read More

Debureaucratization of the procedures for setting up new companies

The external macroeconomic dynamics at the European Union level, implicitly, influence the development of the legal framework in Romania. In this sense, it is desired to increase the accessibility to the entrepreneurial environment. According to the World Bank, Romania ranks 55 out of 190 in the ease of doing business rankings, moving away from the first place, considering that in 2017 it occupied the 45th position in the same top. To improve this situation, the Chamber of Deputies adopted, on December 18, 2019, Draft Law no. 440/2017, with concrete changes on the process of setting up new companies. Romania's position in the ease of doing business rankings * - estimare „Today we obtained a great victory for the Romanian entrepreneurs. We eliminated from the bureaucracy of setting up companies. The first bill we wrote, together with Cristina Pruna, has just been voted and has become law.” - Claudiu Nasui, USR representative... Read More


Blockchain is a growing list of records, called blocks, that are linked using cryptography Each block contains a cryptographic of the previous block, a timestamp, and transaction data. By design, a blockchain is resistant to modification of the data. It is "an open, distributed ledger that can record transactions between two parties efficiently and in a verifiable and permanent way". For use as a distributed ledger, a blockchain is typically managed by a peer-to-peer network collectively adhering to a protocol for inter-node communication and validating new blocks. Once recorded, the data in any given block cannot be altered retroactively without alteration of all subsequent blocks, which requires consensus of the network majority. Valoarea totala a pietei de criptomonede pe 12.12.2019 190,003,170,398 USD Bitcoin is highly popular, but it is harder to think of how blockchain actually applies to real life. Well, it can be used by energy suppliers to track... Read More

Robotic process automation

Robotic process automation is the use of software with artificial intelligence (AI) and machine learning capabilities to handle high-volume, repeatable tasks that previously required humans to perform. These tasks can include queries, calculations and maintenance of records and transactions. RPA technology consists of software robots (bots) that can mimic a human worker. RPA bots can log into applications, enter data, calculate and complete tasks and then log out. Automated learning Extended work volume Repeatable tasks Robotic process automation is one of the most used tools nowadays, being present all around without us even noticing. It is mainly used for repetitive tasks too tedious for humans or where the human component would be inefficient. Examples are: automatic emails, call center operations, payroll processing, Shipping notifications etc. Read More

Gig economy

Gig economy refers to a general workforce environment in which instant collaboration, temporary contracts, and independent contracting is commonplace. It’s also referred to as the “freelancer economy,” “agile workforce,” “sharing economy,” or “independent workforce.”  A gig economy undermines the traditional economy of full-time workers who rarely change positions and instead focus on a lifetime career. Temporary contracts Instant collaboration Digitally-mediated interaction Today, gig economy is mainly represented by whichever job is not considered “traditional”, spanning around 150 apps and sites where people can find jobs and earn money, because there is a demand for their products or services. Some of these are: Uber, YouTube, Upwork, Airbnb, Twitch, Udemy, TaskRabbit, GrubHub etc. Read More

SEO and SEM Trends in 2014

In 2014, Search Engine Optimization ( SEO) and Search Engine Marketing ( SEM ) markets experience a positive trend in terms of investments and the number of companies using these instruments to bring traffic to their website. If you are wondering why lately your business number is a dive, among other issues referring to market and your business model, it is likely that your competitors investing in SEO and SEM to be one of the reason why your organization is loosing customers, reputation, brand awareness and thus the incomes are decreasing. Search Engines Whether we talk about SEO and SEM, we need to consider the search engines that are capable of providing relevant and high volume traffic to your organization’s website. Is no longer any secret that Google holds a dominant position on the market. Except for Russia, China and South Korea where Yandex, Baidu and Naver that are leaders…

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Romania`s Economic Report 2013

Following the financial crisis of 2008, Romania has made significant progress in terms of reducing macroeconomic and microeconomic imbalances. However, Romania remains vulnerable to Euro zone uncertainty, volatility of capital flows in emerging markets and investors perception of regional and global conjuncture. From 2010 to date, Romania has reduced macroeconomic imbalances to relatively sustainable under two agreements with the IMF supported by World Bank and European Union. The GDP returns to previous levels of economic and financial crisis, domestic consumption and export benefits of increases. This slight increase in or exit of the depression phase, remains fragile to economic fluctuations of the European Union. The main problems identified by the IMF include low competitiveness, corruption, restricted policies of supporting the business, foreign investments, taxation and rigid bureaucracy. Gross Domestic Product(GDP) of Romania Domestic products (GDP ) of Romania in 2012 was 131 billion Euro and in the second quarter of…

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